![]() “But we will prepare our team members with reminders and refreshers so they are as ready as they can be for January, and coach new staff on what to expect with increased traffic into the club.” “We do not have a different strategy for the New Year’s rush,” said Gresse. “Consistency with high standards and service help us produce our members’ ‘everyday getaway’ every time they visit Stone Creek,” he said.īecause of this constant commitment to high operational standards, Stone Creek doesn’t overhaul its daily operations to handle a potential onslaught of “resolutioners.” But that doesn’t mean they aren’t ready for the influx of new members. This brings up the big question: How can clubs get the “resolutioners” more committed and keep them coming back?Īccording to Marvin Gresse, the assistant general manager of Stone Creek Club & Spa, the key is consistency and experiences. New goals for a new year put New Year’s “resolutioners” on a collision course with health clubs, but after their schedules get busy and they discover it takes longer than three days to reach a fitness goal - their renewed commitment to a healthy lifestyle usually doesn’t last longer than a few weeks. Each new year is a fresh start for health clubs and prospective members alike - clubs can implement new strategies and goals for success, while consumers can hit the reset button on their health and fitness goals. ![]()
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